Skip to content
Blackware Labs

A brand that survives the sales call

Positioning, naming, identity systems, and the messaging spine everything else hangs from. Built to hold up in a boardroom and on a banner ad.

// Who it's for

B2B teams whose reps each tell a different story about the same product, and whose website tells a third.

What you get.

// positioning
/ 01Positioning & narrativeOne sentence your CEO, your reps, and your ads all say the same way. Tested against the deals you lost.
// identity
/ 02Identity systemMark, type, color, layout rules, and the files your team actually opens. Built for slides and ads, not just a poster.
// messaging
/ 03Messaging kitProof points, objection answers, and the words for each buyer in the room. Written to be pasted, not admired.
// rollout
/ 04Rollout planWhat changes on day one, what waits for the next site build, and who owns each piece after we leave.
// the system, eight artifactsDrag to spin · Click a card
Logotype/ 01
Color system/ 02
Type scale/ 03
Grid & layout/ 04
Motion rules/ 05
Slide template/ 06
Ad units/ 07
Packaging/ 08
Fig. 01: sample identity system

How it runs. Three gates.

No discovery theatre, and no tier skips a gate. The weeks below are a full engagement; the smallest tier runs the same three gates on a shorter clock.

/ Weeks 1-2DiagnoseWe sit in on calls, read lost-deal notes, and interview six people. You get a written read of where the story breaks.
/ Weeks 3-4DecidePositioning and narrative, signed off in one room. Two directions, one decision, no committee round three.
/ Weeks 5-9BuildIdentity system, messaging kit, and rollout plan. Handed over with a working session, not a PDF drop.
// Pricing

Three ways in.

Fixed scope, fixed price
01 / Essential
$399
$1,33070% off
→Logo suite (primary, secondary, icon, mono)
→Color system
→Font pairing
→One-page brand usage sheet
Delivered in 7 daysStart with Essential
Most picked
02 / Identity
$799
$2,66370% off
→Everything in Essential
→Full brand guidelines document
→Social media profile templates
→Business card design
Delivered in 14 daysStart with Identity
03 / Brand system
$1,499
$4,99770% off
→Everything in Identity
→Collateral templates (letterhead, proposal, email signature)
→Social media content template set
Delivered in 3 weeksStart with Brand system
04 / Brand strategy
$2,000
$6,66770% off
→Everything in Brand system
→Brand positioning
→Messaging framework
→Competitive research
// Other services
© 2026 Blackware Labs← Back to homepage