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Blackware Labs

ADSGETSKIPPED

GamesWorldsStoriesGet Played

We're a marketing studio in four parts: brand design, websites and portfolios, interactive marketing assets, and B2B sales activation.

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What we doFour practices. One system. Each one is built to hand the next a better-qualified buyer.

Brand design

We build your positioning, naming, identity, and messaging so your business shows up clearly and consistently everywhere people find it.

Positioning · Identity system · MessagingSee brand design→

Website & portfolio

We design a fast, sales-focused website and portfolio that make the case for your business, and that your team can easily keep updated after launch.

Design & build · Case studies · CMS handoverSee website & portfolio→

Interactive assets

We create calculators, configurators, and product tours that people actually use, and that hand you a qualified lead at the end.

ROI tools · Product tours · MicrositesSee interactive assets→

B2B answer engine placement

We check how your website and public presence look to AI tools, fix what's holding you back, and build up outside mentions and citations, so that when a buyer asks ChatGPT, Perplexity, Gemini, or Claude for a recommendation, your business is one of the names that comes up.

GEO · AEO · Answer engine citationsSee answer engine placement→

Lead routing

Inbound leads are captured the moment they arrive, enriched with everything worth knowing about the company, and scored against your ideal customer profile. Lead Detective assigns each one to the right rep automatically.

Real-time scoring · Automatic assignment · CRM syncSee lead detective→

Personalized outbound

Every message is drafted for one recipient at a time: their role, their company, what's happening with their team right now. Not a template with a name swapped in. Mypen writes each one from scratch and sends it the moment it's ready.

Per-recipient drafting · Zero templates · Automatic sendingSee mypen→

Account research

A company's size and structure, live buying signals, and exactly who makes the decision are all pulled together before your first call. Researchify compiles it automatically.

Firmographics · Signals · Key peopleSee account research→

Self-serve buying

Customers pick a plan, switch on the options they need, and pay. No calls. No quotes. No waiting on a rep.

Choose a plan · Configure · CheckoutSee self-serve buying→
blackwarelabs.com/brand
Person working at a laptop in warm light
// ANSWER ENGINE
CHATGPT·PERPLEXITY·GEMINI·CLAUDE
PROMPT
Which studios build advergames for B2B brands?
RESPONSE
●CITED
Workstation with data dashboards in warm light
// lead routingLive
CAPTURED
ENRICHED
SCORED
ROUTED
SCORE0
Recently routed
Macro shot of a fountain pen nib writing in gold ink
// OUTBOUND
TO
SUBJECT
SENT
Glowing gold data network on a dark background
// ACCOUNT RESEARCH
TARGET
SaaS · 250 employees · Series B
FIRMOGRAPHICS
B2B SaaS · Remote-First
SIGNALS
Hiring 12 sales roles
New VP Marketing (30 days)
KEY PEOPLE
VP Sales· decision maker
Head of Growth· champion
Strong fit, active buying signals
COMPILED
Close-up of a hand using a phone in warm light
// SELF-SERVEDEMO
Starter
Growth
Scale
Add onboarding
Priority support
Your plan
GrowthGrowth · OnboardingGrowth · Onboarding
+ Priority support
Complete purchase
CONFIRMED
Keep scrolling to turn the wheel, or click a service
// BW-01 ONLINE

Meet BW-01Trained on worlds, not ads

Tell it about your brand. It'll come back with a concept, a format, and where it would live.

BW-01 is out of range. A strategist is not.Leave an email and a strategist comes back within one working day with a first read and two ways in. No deck, no discovery call to book a discovery call.Leave an emailSee how we'd work

“Most studios open with a mood board. We open with your sales calls.”

How we start

Campaigns, sites, and sales tools that earn their budget.

All case studies →

Interactive experiences that shape donor engagement

Donor communication in the development sector runs on static reports that get filed, not read. We built an interactive website that turns their work and impact into something a donor moves through, not a PDF they close.

WebsiteInteractiveSocial & Development

A modern brand that builds trust in the audit sector

Audit firms look interchangeable online, and conservative categories default to dated design that quietly undercuts credibility. We built a website and brand identity that signals a firm which is current, precise, and worth trusting.

WebsiteBrandingAudit & Assurance

A playable sleep experiment, not a product page

A recovery brand needed people to feel the difference its product makes, not read about it. We built Sleep Tight, a browser advergame where you play two nights, watch your sleep score move, and understand the product by experiencing it.

AdvergameInteractivePlayable

A personal portfolio that proves a track record before the first call

Career counsellors are judged on credibility and results, but most rely on a résumé or a LinkedIn page that can't show the depth of their work. We built Madiha Nasim a digital portfolio that puts her background, approach, and mentorship in one place clients can explore before reaching out.

PortfolioPersonal brandWebsiteCareer counselling

Three steps. No discovery theatre.

STEP 0101
Illustration of a person looking through binoculars with BW Labs branding in the lenses

Diagnose

One short call to scope it. Then two weeks inside how you sell: call recordings, lost-deal notes, the questions buyers keep asking. No workshops, no theatre. The diagnosis is the first deliverable, and the price comes out of it.

STEP 0202
Illustration of a person assembling building blocks from a cloud window

Build

Our pipelines handle execution. Senior people handle strategy and quality. You get working progress, not decks about progress.

STEP 0303

Ship

Your deliverable goes live on the date we agreed. We measure what it does and tell you what to do next.

4Practices under one roof
90Days of measurement included
0Discovery workshops
Who this is for

We work with teams of ten to five hundred, across every kind of business.

Pick the scope, not the hourly rate.

Fixed price, fixed window. These ranges are indicative. The final number comes out of the diagnose sprint.

Vintage typewriter with a sheet of paper reading 'What's your story?'01 / Launch

Get the story straight

For teams with a product and no clear way to talk about it yet.

  • Positioning & messaging
  • Core identity system
  • Marketing site (5 pages)
  • Sales one-pager
from $1k/ project
Start with Launch
Mechanical keyboard with a glowing doorway opening between the keys02 / GrowthMost chosen

Build the machine

For teams with demand and a funnel that leaks between marketing and sales.

  • Everything in Launch
  • Full site & case-study system
  • One interactive asset
  • Pitch system for sales
  • 90-day measurement
from $2.5k/ project
Start with Growth
Four hands, each holding a jigsaw piece, assembling them together over a gold circle03 / Partner

Stay in the room

An embedded studio for teams shipping campaigns every month.

  • Dedicated squad
  • Rolling campaign design
  • Sales asset pipeline
  • Quarterly strategy review
from $5k/ month
Talk about Partner

Notes from the studio.

All articles →
A seated figure with a traffic cone for a head beneath a browser window showing an error page.Jul 14, 2026StrategyYour website isn't the pitch. It's the qualifier.6 min readRead →
A figure standing at the centre of a tunnel lined with hundreds of glowing screens, receding to a bright point.Jun 28, 2026InteractiveFive interactive assets that outperform a whitepaper.8 min readRead →
An outstretched arm holding a coiled orange telephone handset against an open sky, with the words Hey you! Call your client.Jun 09, 2026BrandRebrands don't fail at design. They fail at rollout.5 min readRead →
A figure on a stepladder rolling fresh paint across a wall of coloured clouds, with the word REWRITTEN across the sky.May 22, 2026SalesWhy your reps rewrite every deck you give them.7 min readRead →
A tortoise standing on a pale skateboard with a stone hand held back from it, above the line Slow is the shortcut.May 04, 2026ProcessThe diagnose sprint: what two weeks of listening buys.4 min readRead →
Drag or use the arrows
03 / 05

Questions, answered straight.

We're a marketing studio in four parts: brand design, websites and portfolios, interactive marketing assets, and B2B sales activation. Most clients start with one and end up using all four.

A brand and site together runs eight to twelve weeks. Single interactive assets ship in three to five. Partner engagements run monthly with a rolling backlog.

Both, as long as there's a named decision maker in the room. Our best work happens with teams of ten to five hundred selling something considered.

We do. Design and engineering sit in the same studio, so calculators, configurators, and product tours get built by the people who designed them.

Ninety days of measurement and tuning is included in every project. After that you either run it yourselves with the system we hand over, or we stay on as partner.