// SERVICE_01 · ADVERGAMING

ADS GET
SKIPPED.
WORLDS GET
PLAYED.

Advergaming turns the brand encounter into something audiences choose. We build browser-based, fully tracked, immersive games — deployable as banners, interstitials, microsites, or owned-channel reels — that earn 4–7× the dwell-time of conventional rich-media.

// AVG_DWELL
3:42
// CTR_LIFT
×4.2
// BUILD_TIME
8–12 wks
// FROM
$5k
// THE_ANATOMY
/ 001 · DISSECTION

Take the cartridge
apart. Layer
by layer.

Click any layer to isolate it. Every advergame we ship is six stacked decisions — and every layer is a place we either earn attention or lose it.

L_01 // INSIGHT
L_02 // NARRATIVE
L_03 // MECHANIC
L_04 // ART
L_05 // CODE
L_06 // TELEMETRY
L_01 / Insight
Find the friction worth playing into.
A game with no story is a stress-test. We design a 30-second narrative arc — setup, tension, payoff — that the player carries with them after the session ends. The brand sits inside the arc, not on top of it.
arc design character voice brand-in-world
L_02 / Narrative
Story before mechanic.
We strip the interaction to a single satisfying verb — flick, dodge, build, choose — and tune it for first-30-seconds-conversion. No tutorial. No menu. Hands on the wheel within 1.4s.
core loop feel + juice time-to-play
L_03 / Mechanic
One verb. Played perfectly.
Custom art direction — hand-drawn, low-poly, pixel, ASCII, anything except a stock-3D mascot. Every advergame is its own art bible: palette, motion language, sound signature, type system.
art direction motion language sonic identity
L_04 / Art
A look you couldn't stock-photo.
Vanilla JS or lightweight engine (PixiJS, Phaser, custom Canvas). No 90MB download. The game ships as a single URL, embeddable in any banner or interstitial — and it loads in under 2.5s on 4G.
vanilla / pixi / phaser <2.5s LCP a11y + reduced-motion
L_05 / Code
60fps on a five-year-old phone.
Every interaction emits an event. Time-to-first-input, completion rate, drop-off heat-map, share-trigger, lead-capture conversion. Pipes to your CDP, GA4, Adobe, Snowflake — whatever you use. Optimised weekly post-launch.
CDP integration heat maps A/B variants
L_06 / Telemetry
Every flick is a data point.
We strip the interaction to a single satisfying verb — flick, dodge, build, explore, choose — and tune it for first-30-seconds-conversion. No tutorial. No menu. Hands on the wheel within 1.4s.
core loop feel + juice time-to-play
// WHAT_THIS_BUYS_YOU
/ 003 · METRICS
// AVG_DWELL
3:42min
Median session length across the last 14 advergames we've shipped — vs. 6s for a comparable 30s rich-media unit.
// COMPLETION
68%
Percentage of starters who reach the brand-payload screen. Standard interstitials clock 11–14%.
// SHARE_RATE
×9.4
Lift in voluntary share/forward versus the campaign's hero video, because nobody forwards a banner.
// CPM_EFFECTIVE
−42%
Effective CPM after accounting for dwell-time and brand-recall lift in post-test research.
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